Definitive Guide to Using Pinterest for Ecommerce
With the upscale of online marketing and applying Pinterest for Ecommerce techniques, it’s easier to get swept away with every shiny marketing trend. Will it be best to push towards tech or advertising or will it be a lot profitable to devote your resources towards advertising on social media networks?
These questions usually leave marketers on a head spinning desire to invest in the newest online fad – which they do not realize leave their resources depleted in the long run.
That being said, I would fearlessly say that I don’t think Pinterest for Ecommerce and the marketing fad belong in the same group. Pinterest is a great avenue for driving traffic to your website, especially with your conversions.
According to a study conducted by Piqora, each pin can generate $0.78 sales on average. In a further study by Javelin Strategy & Research, if was concluded that the average value of Pinterest users’ orders is pegged at $123.50, a number which is 126% more compared to Facebook users with only $54.64 average order value.
It’s not just Etsy or Shopify and or any other shop owners that find Pinterest great in value when it comes to finding success. Known brands are also up for par in using Pinterest to increase their eCommerce sales potential.
Integrating Pinterest on your Website
When integrating pins in your website, you should always take note of these important key components:
- Make sure that the Pin It Button is prominent and can be used easily.
- You may need to make this button stand out in your images depending on your brand.
- Upon clicking the Pin It button, your website should have the ability to automatically pull an optimized photo once a user clicks on it.
- Your website should have an automatic feature that can easily pull concise and well-written descriptions.
- When sharing on Pinterest, your site should have an automatic Pin link, which will lead to the appropriate landing pages.
Notice something in common? It’s a given fact that you should encourage social engagement by making sharing as easy as possible – automatically.
There are two methods which your customers can use creating a new pin from your website:
- Simply copy and paste the URL onto the “add pin” widget which is visible in the Pinterest board.
- Clicking the pin it button that automatically appears upon hovering on the image.
Getting the Right Content
You can easily optimize your website as well as your marketing strategy simply by adding the right puzzle pieces together. But it is also essential that you ask yourself, “is it the right content for my post?”
Here are a few tips on How to optimize your Pinterest posts:
Whenever possible, don’t forget to add price to your pins – the best implementation thought should not be in your image description. Get your open graphs configured correctly as Pinterest don’t allow price in the descriptions of Promoted Pins.
Dark images on Pinterest don’t do well. If you are targeting more user engagement and online visibility, go for lighter and clearer images.
To increase your user engagement, always add a call-to-action statement. This works well although it’s some good old-fashioned marketing tactic.
Although Pinterest allows 500 characters, a good image description still falls on 200-300 characters, which is a general rule of thumb.
Take note that images that are taller perform better on Pinterest. You can go with showing your products more in tall images to increase conversions.
It has been proven via eye tracking tests that human faces can draw more attention. Pinterest studies, however, have shown the contrary as images that don’t actually include faces perform better.
In a study by Piqora, it was revealed that engagement in a pin occurs within 2 days among 70% of all pins on Pinterest. It is best to pin on Saturdays and Sundays since this is the time when most people browse on Pinterest.
Always create Pinterest Boards with specific interests so it will gain followers on their own.
Pinterest isn’t a field of dreams. Even if you build your profile, followers may not come if you let your account stay without taking any action!
To increase your Pinterest engagement, follow these tips:
- Push Pinterest engagement by Pinning daily!
- Remember to always syndicate your content on all your other social media profiles.
- Always make an emphasis on the Pin It button on your website.
- Pinterest has a function that allows you to send direct messages to other users.
- Use this as an advantage for your blogger outreach and other potential influencers.
This is one of the best ways to seek proactive engagement.
Lastly, if I’ve missed anything, I’ll be happy to read your feedback in the comments.
And most importantly, don’t forget to PIN IT to Win it!
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