Pinterest Ultimate Guide To The Best Practices, Facts & Stats.
There are a lot of sites that have demonstrated power when it comes to social media. One site which exemplifies them all is Pinterest. In this post, I will discuss some of the best practices as well as stats and facts about Pinterest that will be your ultimate guide to better understanding your target audience.
Pinning should always be aspirational
Whenever you pin, you are encapsulating your message into a picture. Pinning is aspirational in a way that the pins are usually data on people’s own aspirations. The most popular pins on Pinterest categories usually exemplify the idea of being aspirational.
Most popular categories in Pinterest
Ahology made this study that showed how Pinterest users revealed a lot about behaviors and demographics. One of the aspects they have examined in their study were the most pinned as well as the most browsed categories in Pinterest by daily users.
The most pinned categories are as follows:
- DIY & Crafts
- Food & Drink
- Home Decor.
The most browsed categories, on the contrary, belongs to:
- Home Decor
- DIY & Crafts
- Food & Drink
- Home Feed.
The results were phenomenal as it showed insights that not all content are equal in Pinterest. Most people have their own specific interests.
Brand opportunities on Pinterest are at large
In a few serious studies about social media, it was concluded that people usually interact with brands on social media for two things: customer service and discounts.
Pinterest, however, found to be different in the study conducted by Ahology. The company determined several sentiments regarding brands:
According to statistics, Pinterest is overwhelmingly used by women by 81%.
On a lighter note, brands who want to market on Pinterest should take these statistics into consideration.
Male users on Pinterest have different interests:
You may be wondering what the remaining 19% male users are doing on Pinterest.
Ahology had concluded that male users have different interests compared to female users with the most popular categories for men as follows:
- Food & Drink
Pinterest with the notable differences among male and female users were as follows: Videos, Men’s Fashion, Technology, Sports, Cars & Motorcycles.
People use Pinterest as much as they use Instagram
In a report released by Business Insider, it was divulged that Pinterest is one of the fastest growing social media platforms to date.Pinterest is one of the best social platforms you can explore for outreach solutions.Click To Tweet
Most active pinners on Pinterest are under 40
This fact is quite important if you want to understand the audience in Pinterest. Most active users in Pinterest are young, Ahology calls this active segment as “Millennial Moms”. This is a very desirable group for many businesses who wanted to expand their online reach.
Not everything you hear about Pinterest is 100% true
Reality check. Pinterest is powerful and it isn’t anything new that there are also insane statistics about the company. An example is when there was a study released addressing 47% online consumers made purchases as a direct or indirect referral by Pinterest. This may sound impressive until you know that only about 28% of online adults were using Pinterest.
The point is, Pinterest can do much of the heavy lifting for you, but it will never be as much more extraordinary from other social media sites when it comes to distribution and conversion.
Half of the Pinterest community users earn more than $50K+
The Millennial Mom identified by Ahology in their study make up 10% of the half population of Pinterest that earns $50K or greater per annum. With this said, it is only but right to conclude that there is a relative amount of affluence among Pinterest users when it comes to demographics.
Active Pinterest users watch less television and also read fewer magazines
Ahology made interesting questions about the use of Pinterest: “What are users usually doing less when they are actively using Pinterest? The results were interesting and as follows:
The largest takeaway with this statistics is that Pinterest users are less distracted with the use of other social media as compared to non-Pinterest users.
Europe turned out to be slow in adopting Pinterest
In a 2014 Globalwebindex study, it was found out that Europe is far behind U.S when it comes to adopting Pinterest. The study showed the following results:
- only 8% of European internet users have their own Pinterest account
- only 3% of these users are active on Pinterest.
For businesses who are targeting Europe, well you better rethink your strategy.
Optimize your audience reach by pinning about 10+ pins daily
Ahology revealed in their study that in order to optimize audience reach, you should be pinning 10-15 images per day. Timed pins play a vital role in growing your audience and Pinterest reach.
Additionally, you can discover many great tips about Pinterest here too.
Pinning accounts on Pinterest account to half of iPad social shares
It’s quite interesting to know that users with Apple iOS spend more when shopping online compared to Android and other operating systems. Why is this even significant? Business Insider statistics revealed that half of social sharing on iPads surprisingly occurs on the Pinterest platform.
Use 200-300 characters when repinning images
As studies show, it is also important to take note that character count for repins plays a vital role to improve engagement. Although you are allowed 500 characters the most significant character count still falls under 200-300 according to Maximize Social Business.
Image characteristics also have its bearing
In a study that was accomplished by Curalate, several aspects were determined for ideal characteristics of the most shared Pinterest images. It was determined that optimized photos have: medium lightness, smooth texture, multiple dominant colors, reddish-orange color, less than 10% background and with an aspect ratio of 2:3 and 4:5.
Many more Pinterest tips and tricks could be found throughout my blog, but of my latest blog post you can surely learn “What Your Expectations With Pinterest Should Be When Marketing Your Small Business Online.”
Don’t be shy and give it a go of a read!
Lastly, if I’ve missed anything in this list, feel free to add it to the comments.
And Remember to “PIN IT TO WIN IT”!
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