Ultimate Pinterest Strategy Guide and How to Create one.
In this post, you can learn about how to create your own winning Pinterest Strategy Guide to establish your brand online using high quality pins, original content, and relevant content.
So what’s all the fuss with Pinterest?
If you have been thinking that Twitter and Facebook are the ultimate Social Media Marketing channels you can utilize for your branding then you better think again. It’s great time you explore the new best friend of your business – Pinterest.
Compared to tweets, Pinterest pins are a lot more spreadable by 100 times. In addition, the half-life of a pin is about 1,500x longer compared to a Facebook post. How awesome can that be? Pinterest is now the hottest ticket when it comes to business marketing ever since Facebook purchased Instagram.
Pinterest is an avenue even for Fortune 500 companies who are attracted to creating their own company profile on the social media platform. If this isn’t an indication for your business to start marketing on Pinterest, then I don’t really know what should be.
Aside from gourmet food and exotic vacation spots, the winning strength of Pinterest falls on its business accounts where you can enjoy integrated features essential to your business. You get additional marketing features once you join the currently 500,000 business accounts on Pinterest who promotes their brand on the fastest growing social media platform to date.
This post is your ultimate Pinterest Strategy Guide on creating your own winning Pinterest Strategy. Follow the tips and tricks below to ensure that you are on the right track.
Always Pins High Quality Images
Anything you pin on Pinterest reflects what your company or you will be endorsing. Ensure that you follow my Pinterest Strategy Guide and make sure all your boards have high quality pins to create an effective strategy.
If you are pinning images with a website link, also ensure that the link is working and is redirecting to a reputable website related to your image. If your image is about photoshop editing tips, your pin should also have a link to a relevant article for further reading. Never use spammy content when linking your images.
Make sure that you are following best practices and this Pinterest Strategy Guide when pinning images to establish your authority while on Pinterest. This will help you build your brand image and avoid anything hurtful for your business. Never mislead your followers by pinning images with inappropriate links which may be unfavorable to your company and your brand.
Your business will surely gain more success if you are in line with other excellent products similar to your own brand.
Trust is something that is earned, and you can earn this by growing your followers who trust your brand by believing too that they can benefit from following your Pinterest Strategy Guide. Contribute to benefit your followers rather than advertise and provide false information.
Create original content and contribute to shared content
It is a given fact that Pinterest is saturated with profiles that repin content from time and time again and pinners have a high chance of already viewing it. You can create your own images to pin on Pinterest by using a combination of photos and interesting content. Doing this can help you gain more followers on Pinterest, especially if you are pinning useful and relevant content for your readers.
You can also mix other’s content with yours when pinning your own original content. Remember that readers won’t appreciate your company if you are too self-promotional. Repinning from other accounts related to your brand can create a mix that can benefit your brand and establish an excellent Pinterest Strategy Guide.
Additionally, please take in the effect 80/20 rule when comes to pinning. You must remember this rule as this will apply directly into your Pinterest Strategy Guide, as 80% of the time, you need to pin other content into your Pinterest Boards, and 20% of the time you should be pinning your own content.
Use High Quality Stock Images
The Net is one infinite place, that offers us a tremendous amount of images for grabs. However, using certain images it’s like going to the Louvre and claiming that Mona-Lisa is your own painting. As Visual Content creators, we cannot be using just any image that pops into our eyes on the net.
Therefore, lots of Photographers that want additional exposure offer to themselves, offer free high quality photography that is available on many different sites.
Please use Stock Photography sites, where you can download it for FREE any images for any of your Visual Content Creation, specifical images for your blog/pins.
Regardless of which pins your post on your profile, make sure to always lead with value and pin only high quality images. Overall, your images should always look great – always avoid pinning blurred images or images that aren’t optimized correctly.
When is the best time to pin?
The best way to determine when the best times to pin your images are is to analyze your Pinterest analytics and pinpoint when you are acquiring the highest engagements and the most repins. You can maximize your engagements by pinning at peak hours.
Remember that the best time to pin your images on Pinterest will highly depend on your target audience. It may vary from a set schedule to an audience with an 8-hour day job. Your Pinterest strategy will also differ depending on the boards you put up on your profile.
DIY boards are so much better during the weekends as readers tend to have a lot of free time on these days to work on the crafts your post. If your target audience the design professionals, interior design boards are a hit during weekdays on work hours.
Do note that Pinterest is always busier during the weekends.
How to Engage with other Users?
You can grow your following by leveraging on popular guest board offers. By simply reaching out to influential pinners and gaining partnership, you can actually establish your brand. Interact with other pinners simply by commenting, repining images and reaching out to your followers even outside the Pinterest platform.
Engaging with other Pinterest users and gaining their trust as well as brand loyalty can help you earn a better ROI in comparison with other social media platforms. Remember that Pinterest users are most likely to buy items from brands they follow.
Optimize Your Pins
Pinterest users usually look for boards with the use of the internal search feature found on the platform. It is essential that you capture these leads by adding the right. You can incorporate the right keywords in the right places including your brand names and within your pin and board descriptions.
Like other social media platforms, Pinterest also utilizes the use of hashtags. Using hashtags in your pin descriptions can give more emphasis on the specific topic applicable to your brand.
Now that you already have an arsenal you can use for you to create your own Pinterest strategy, you are ready to dominate Pinterest and establish your brand online. Use this guide to your advantage and always remember to pin images that your readers will find useful.
Create Images that POP:
- High Quality
- 735 x 1102 Pixels
- Informative – Infographics
- In Popular Categories
Automate Your Pinterest Strategies
Let’s admit, no one has all the time in the day to be pinning. Using a Scheduler like Tailwind can help you with prioritizing your time so much better. Tailwind has many great functions as one of the best Pinterest tools out there. Analytics can help you understand your audience, what they want to see from you and timing which works best for you. Tailwind gathers your pinning efforts and helps you scale them.
How to Increase Your Pinterest Influence
The very dynamic way you can increase your Pinterest Influence is by following these exact Pinterest Strategy Guide checklist:
- Complete your Profile
- Brand Your it with Photo/Image
- Verify Your Site
- Optimize Board Descriptions
- Optimize Your Pins with Keywords
- Pin Only Quality Pins
- Create Tall Pins
- Make Your Pin Standout
- Follow 80/20 Rule
- Engage with Others
- Pin Multiple Pins Daily
- Pin it to Multiple Group Boards
- Automate your Pin Strategies
- Pin DAILY!
Ask me for the LINK to DOWNLOAD this checklist for FREE and use it for all your Pinterest Marketing Strategies.
And if I missed anything, do drop me a note about it in the comments.
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