Internet Marketing is great and it’s rewarding particularly when it is done on Social Media correctly!
Ever since the launch of major Social Media sites like Twitter, Facebook, Pinterest, Instagram among others, several Brand Marketers have diverted their attention towards these sites for marketing. Several of these Marketers are on Pinterest, from the big popular brands to the upcoming brands. It has however been observed that not all these Brand Marketers are proficient in using Pinterest due to some common mistakes. This Article will discuss the common Pinterest Mistakes that Marketers make on Pinterest.
1. Not having your Profile Filled out:
Number one Pinterest Mistakes is when a Marketer doesn’t bother to fill out his or her profile.
It is like an unknown person is doing the marketing. Only a few people will click the follow button for Accounts that do not have a robust profile. This is a major breach of Advertising ethics; Customers cannot connect to unknown people. There is a need to fill out your profile for your potential customers to know who you are; Your profile allows you to list your expertise and accomplishments. This way, you will have more people following your Pinterest account. The more your followers, the greater your chances of making great sales.
2. Having an Empty Profile Image:
Number two Pinterest Mistakes as a Marketer on Pinterest, do not leave your Profile image empty!
The consequence of this omission is that People will pay less attention to such accounts. Nobody will follow a blank image on Pinterest except spam followers. A marketer should have an attractive Pinterest Profile image that will attract Fans and followers.
3. Leaving your Company Website empty:
Number tree Pinterest Mistakes it is not unusual to observe Marketers on Pinterest leaving their Company Website empty and practically devoid of activities.
As a brand marketer, there is no point in investing all your efforts on your Pinterest account and leaving your website empty. The consequence of this is that the marketing effort would be wasted as there would be no sales. Always make sure you add high quality content to your website. There is no point getting clicks on your website through Pinterest without making sales.
4. Not Verifying your Blog on Pinterest:
As a Marketer who runs a Blog, not verifying your Blog on Pinterest could have disadvantageous consequences and huge Pinterest Mistakes!
The essence of verifying your Blog on Pinterest is to avoid being marked as spam. If you do not verify your Blog on Pinterest, there is a tendency that Pinterest would delete your Blog from your account in the long run. More so when you verify your blog, Pinterest Users get to see your full URL. Furthermore, there is a checkmark that Pinterest gives to verified blogs. This will make people know that your blog is important. The advantage of this is that you will get more visitors to your Blog from Pinterest.
5. Didn’t convert your Account for Business:
Fifth Pinterest Mistakes is when you as a Marketer on Pinterest refuse to convert your Personal Account to a Business Account.
By not doing that, you will miss out on some very important privileges. These privileges include having a free Analytics in your account. The Pinterest Analytics tool is very important to a Marketer because it contains information like the daily average number of clicks that was made on your Website from Pinterest, it also contains the daily average number of Pinterest users who saw your pins on Pinterest among others. Failure to convert your account for Business is an omission of all these benefits.
6. Creating boards with no images:
Creating boards with no images is a Pinterest Mistakes you make as a marketer. Pinterest users would literally ignore such boards. In Social Media marketing, empty boards are practically empty communication. Pinterest Users would not be satisfied by ordinary text. To woo fans on Pinterest, a Marketer must use board images and change them from time to time. Not only should a Marketer use Board images, only attractive images should be used.
Pinterest users would literally ignore such boards. In Social Media marketing, empty boards are practically empty communication. Pinterest Users would not be satisfied by ordinary text. To woo fans on Pinterest, a Marketer must use board images and change them from time to time. Not only should a Marketer use Board images, only attractive images should be used.
7. Not having a variety of Boards:
There is a dire need to have a variety of boards. Pinterest emphasizes variety. Having a variety of boards will ensure that you get more followers. The common mistake that some Marketers make is that they create a few boards and lump everything on these few boards. The consequence is that several Pinterest users will not find this attractive. When a few boards include several unrelated items, the purpose of advertising is defeated.
8. Having boards without any descriptions:
Do not create the Pinterest boards without any descriptions. This description will just be some texts about the board and what content to expect from it. If you do not include descriptions of your boards, they will not show up in a Pinterest search and will be considered part of this Pinterest Mistakes blog checklist. Additionally, a good description of your boards will attract more interest in your boards.
9. No Keywords in your Pin Descriptions:
It is very common to find Pin Descriptions without keywords, this is a huge Pinterest Mistakes.
When there are no Keywords in your Pin Descriptions, it is difficult for you to optimize the Pinterest Search Engine to your benefit. When there are keywords related to your products and services, your Pin Descriptions will show up easily when your keywords are searched.
10. Pinning without a purpose:
It is not uncommon to observe brand marketers on Pinterest pinning without purpose. When you Pin without a purpose, you get attentions that have no purpose. Do not just pin for the sake of an activity on your account, closely monitor what other brand marketers like you are pinning and use it to determine what you will pin. Pinning without purpose is a serious Pinterest Mistakes to make. It makes your account look more like Spam.
11. Not pinning enough of quality content:
Always ensure that you provide enough quality content to promote your brand on Pinterest. If you do not have enough quality content to promote your brand, then you can expect other brands that do have them to make all the sales. People want to invest their money wisely, so you need to prove that your brand is what the investment with a continuous supply of high quality content.
12. Overly using Hashtags:
Although Hashtags are good for tracking keywords on Pinterest, using them excessively is bad and you’ll be making biggest Pinterest Mistakes you can make!
Remember that Hashtags are only clickable on Twitter, Instagram, and Facebook and not meant for Pinterest. Applying Hashtags in Pinterest is pointless, as they aren’t traceable.
13. Spamming your links, not in your pins.
Adding your Links and or replacing them in other pin description is NOT OK and illegal in a world of Social Media. You’d making a tremendous Pinterest Mistake by doing that and other Pinners would simply block, and report you once they see that. Do not be quick to add your URL to other Pin’s descriptions that do not belong to you. This is because there are several spam accounts on Pinterest that regularly make Pins. Adding your URL to a Pin from a Spam or Bot account will only attract negative image to your URL.
Do not be quick to add your URL to other Pin’s descriptions that do not belong to you. Adding your URL to a Pin from a Spam or Bot account will only attract negative image to your URL.
14. A lack of knowledge about your niche:
Having no knowledge about your niche is dangerous to your Brand. As a Brand Marketer, there is a dire need to continuously research about your niche. This is the only way you can supply your audience with high quality content. Poor knowledge would lead to poor quality content. Without good content, you won’t get followers and without followers, your marketing effort as failed.
15. Not having a clear plan of action:
As a Marketer, you must have outlined your plans before you begin your marketing on Pinterest.
Your Plan will include how you intend to attract followers to your account and how to keep them as a long lasting audience. You must have adequate knowledge about your niche and you must have a clear technique of communication you intend to deploy on Pinterest. When you fail to plan, then you plan to fail.
You must have adequate knowledge about your niche and you must have a clear technique of communication you intend to deploy on Pinterest before you can make all of the listed above Pinterest Mistakes!'When you fail to plan, then you plan to fail.'Click To Tweet
I really hope you can revamp your efforts and start scaling your Pinning Strategies and start seeing the right results you really deserve!
Lastly, remember to Pin a FREE Infographic checklist for your reference!
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