Just when you were sure you mastered Facebook for business, and then come along to another social media platform that instantly caught your attention. After hearing others gaining valuable traffic from it with the Pinterest presence, you then realize that there must also be value in Pinterest after all. The next thing you knew, you already sign up for an account and is starting to build your Pinterest presence for your brand.
Is Pinterest the right fit for you to build your Brand online?
Before you begin growing your Pinterest presence, you should ask yourself one question: Is your brand worth growing on the social media platform? Looking at the statistics alone, you can easily conclude that Pinterest is a visual social media platform. That almost all businesses cannot afford to miss out the opportunity on Pinterest.
Pinterest has the capability to take precedence over all other social media marketing tools.
Statistics show that about 30% of social media users are from the US, while 40% more resides outside the United States. In 2014, Pinterest user growth was pegged at 135% with an average time spent for each visit at 14.2 minutes.
Before concluding if Pinterest is the right social media platform for you to grow your Pinterest presence, ask yourself these 4 questions:
1. Is your brand currently getting Pinterest traffic?
Before proceeding to do any additional marketing strategy, take a good look at your Google Analytics and see if there is traffic coming from Pinterest. This will initially give you a hint whether or not Pinterest is worth your time and effort and if you want to grow your online presence on the platform.
Digging a little bit on your traffic source will actually help you in formulating your marketing strategy. You might be surprised if you’re seeing traffic coming from Pinterest for the first time, considering that you haven’t created your Pinterest account or is not actively promoting your brand on Pinterest.
2. Does your Brand have visual elements that might interest readers?
If you don’t have these, are you willing to introduce some?
As mentioned earlier, Pinterest brings benefits to businesses that are quite abundant in visual content. If your brand isn’t investing in one, thinking out-of-the-box can also help your brand identify innovative ways of establishing a good communication between your brand and your audience.
3. Do you have a constant stream of visuals for your brand?
It will take time for you to create compelling images for your brand and along with it is a lot of focus and thought. If your brand just started and you are currently working as a one-person brand with your focus on sales and strategy, it might not be the right time for you to put your effort on Pinterest. But if you are willing to market and build your Pinterest presence, investing in such resources to make this possible may be the right move for you.
If your company is capable of creating a constant stream of images for you to build your Pinterest presence, take advantage of it in order to grow your brand name.
4. How much do you care for your audience?
Finally before deciding, think carefully if you are interested in leveraging the visual medium to build your brand online. If you have decided fully on it, then it’s time you push through and start making your brand shine by building your Pinterest presence.
Follow these 9 Steps to Massively Grow Your Brand on Pinterest:
1. Create your Pinterest account and verify your business profile
The first step you should take when leveraging your business on Pinterest is to create a business profile. Once your profile is up, you then need to add and verify your website. Doing this will give you a check icon on your images and shows that Pinterest has officially confirmed your account. You can easily do this with just a few clicks on the settings page of your account.
2. Add Pinterest Follow and Pin-it buttons on your website
Next step is to add the “Pin It” button to your website – to the images on your product pages and your landing pages. Don’t forget to add the “Follow” button to these specific pages so your visitors can easily track your Pinterest boards. The widget builder of Pinterest can walk you through the process of uploading the Pinterest buttons on your website.
3. Create and Optimize your Pinterest Boards
Think of each Pinterest board as a virtual bulletin. Each bulletin board contains a category of photos known as “pins” that are representing your brand’s products and/or information. You can approach Pinterest boards in 2 ways: as a content distribution source or as a content destination.
Whatever approach you take, the best practice is still by creating several boards for your brand with each board focusing tightly on specific topics for targeted engagement and to grow your Pinterest Presence.
For example, rather than creating a general clothing board, you can narrow it down to specific boards as a casual fashion, work fashion or even holiday fashion (for vacation outfits).
By breaking down boards, you have a better chance of online visibility as well as an increased user engagement. You can also enrich your board titles with keywords. Remember however not to over-utilize keywords and to never commit keyword stuffing. Adding a description to your boards can make them more compelling too. You can see the exact strategy here.
4. Optimize Images you add to Your Profile
By rule of thumb, you can always start by finding great quality images that can clearly represent your brand to build your Pinterest presence. Learn that by Optimizing individual pins by adding keywords specific to the images you add to your profile. You can add the keywords in the image file name and the description. You can learn about how to Optimize your images here.
Here are a few more optimization tips:
- You can make your pins Twitter-friendly by including a hashtag (#) to your images as well as its alt attributes.
- Don’t forget to add a URL to your website or specific product pages related to the images you are pinning.
- Make sure you limit the pixel length of your image to 5,000 pixels. Uploading images more than 5,000 pixels will require users to scroll down.
- You PIN this FREE Infographic which you can save as your go-to cheat-sheet for ideal optimized sizes.
5. Always leverage the Rich Pins
Rich pins have been designed by Pinterest for you to make your business stand out from other competitors on the social platform. If you are among those in the e-commerce industry, you might as well consider setting up rich pins so users can easily see the price and availability of the products you post on the pin itself.
6. Build Niche Boards Related to your Brand
Take a quick observation of the most popular profiles on Pinterest and it will be evident to you that these profiles have an overabundance of boards that is between 50-100. It will also be obvious that these profiles have taken Pinterest seriously by creating niche boards as specific as it can get. By doing this, they stand a better chance for greater Pinterest presence, visibility and being followed by a targeted audience. You also increase your chance of getting more followers by refining your Pinterest boards to be as specific as possible.
7. Look out for trending topics and stay within the trend.
Popular places, people and especially at the events that are trending as of the moment make the perfect bait for prospecting new followers. You stand a bigger chance of picking up traffic if you have related pins or boards that fit anything that is currently trending.
8. Follow high profile people on Pinterest
While it is true that you should be following users on Pinterest relevant to your brand or business. It’s also a good practice to have at least 10% of your following on high-profile users on Pinterest. You can increase your chance of following back, repins and comments on your images. Try to follow these Pinterest Influencers which in turn can also give you an exposure to their already large followings.
9. Promote Pinterest on your Newsletters
You can also build your Pinterest presence by promoting it on your newsletters. You can do this by announcing your Pinterest ID from the site through the newsletters you send out to your followers. Also, announce via your newsletters that you are on Pinterest. Encouraging your followers to find out more by clicking on your Pinterest profile.
Entice your readers to visit your Pinterest profile by adding a Pinterest link to your page through your email newsletters. Your Email signature should have your Pinterest link too.
By doing everything listed here in my recommendations, you will be on your way to building your Pinterest Presence and establishing an online reputation that everyone recognizes.
In the meantime, you can learn by following my footsteps and checking out what I’ve created in my Ultimate Pinterest Strategy Guide.
I hope you enjoyed this post and it helped you understand that Pinterest is a terrific platform to increase your site’s traffic!
If you think I missed anything, I’ll be happy to read it in the comments.
Click to DOWNLOAD my checklist which gives you exact steps!
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The truth of the matter is this, everything you see was build by me; step-by-step, piece by piece. I will continue to build this, with or without you, one small share at a time.
So thank you in advance for your share and support, my reader!
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