To Live a Creative Life, We Must Lose Our Fear Of Being WrongClick To Tweet
What was once a simple photo-sharing app among friends has now dramatically grown into a global community of brands and consumers. To date, Instagram has about 300 million users who are sharing over 70 million videos and posts on a daily basis. Instagram is a place where you can find anything – from far away and unexplored places to the latest look from the coolest fashion brands today. As Instagram’s user base increase daily, so do its benefits to its consumers.
It is a given fact too that one of the many ways to market your business online is to create an official Instagram account, update this profile from time to time and gain followers depending on how awesome your posts are! This may look like an easy task but in order to master this, you need to learn a few basic things.
Instagram Statistics that you should know
Before we discuss a few essential apps for social media photo editing, first you need to know a few facts and statistics about Instagram. This will help you understand how importance photo sharing is and why you should invest I social media photo editing apps.
1. Brand Engagement rates higher on Instagram at 4.21%.
In a study that was conducted by Forrester last spring, it shows that in more than 3 million user interactions of more than 2,500 brands, user engagement was less than 0.1% including Facebook and Twitter. Surprisingly, Instagram posts generated a per-follower brand engagement rate of a whopping 4.21%. This means that Instagram delivered 58x more engagement as compared to Facebook and a surprising 120x more engagement compared to Twitter.
2. For the first 6 hours, expect your posts to have 50% of comments.
It’s not a surprise that most comments on Instagram happen quickly. Statistically speaking, about 216 comments at 50% rate of comments are being posted in the first 6 hours of posting with 75% rate within the first 48 hours.
3. @mentions in captions has a notable 56% more engagement.
Brands on Instagram are more focused on keeping short captions. The average caption is about 138 characters long, including hashtags. Do not be afraid to use extra space though when conveying a message as this has little to no correlation to engagement rate.
4. Adding a location to your Instagram posts will result in a 79% higher engagement.
In addition to mentions and hashtags, it’s a great idea if you can also add a location to your Instagram posts.
5. If you want more likes, post images with open backgrounds and single dominant colors.
Curalate examined more than 30 images across 8 million Instagram images and had the following noteworthy results:
- High lightness yields 24% more likes as compared to dark images
- High background space generates 29% more likes than those images with minimal space
- Images with blue as dominant color gains 24% more likes compared to images which are predominantly red
- Images with single dominant colors yield 17% more likes than images with multiple dominant colors
- Images with high levels of texture generate 79% more likes.
Now that you already have an idea on how to create the perfect Instagram posts, you need to know the 9 Essential Photo Editing Apps for your photo editing and sharing to have the perfect tool to make your brand shine and stand out on Instagram and many other Social Media Platforms.
With its exclusive typomatic function, you can now create beautifully crafted text layouts in just a few taps. WordSwag is easy to use and lets you save time on editing that usually takes minutes and sometimes, even hours.
This app is a very versatile collage maker for iOS. With this app, you can create lovely collages that can contain videos, audio, and even GIF animations. Using PicPlayPost is easy. You just have to select a frame layout, then add photos and you are on your way to creating the perfect photo collage you can share on Instagram!
Flipagram is a cool app that helps you create videos with as many pictures as you want. And what’s more amazing is that you can add your favorite music to your creation with just a few clicks. Overall, Flipagram provides a nice user experience.
Have you ever wanted to add words to a very nice photo? Well, InstaQuote is the perfect iOS app for you! With this app, you can add quotes to your photos in no time!
If you are having trouble managing your followers on Instagram, then Followers Pro is the iOS app for you! With this app, you can track your lost or gained followers in Instagram without the additional hassle of manually counting your followers.
SnapSeed is one of the most powerful iPhone photo editor out there! It has a clever interface and lots of powerful photo correction tools! It’s a non-destructive app with many enhancing effects that you can utilize.
Turn the photos you love into a modern-day family heirloom with PhotoQuilt! You can also send this as a gift to your family and friends.
If you are always up for editing your photos, PicLab is the perfect iPhone photo editing tool that you should have! PicLab specializes in typographic style – a style so popular it made a pop on Instagram! Now you can do multi-layered text editing with the use of PicLab to create exquisite photos you can share on Instagram.
This is the most comprehensive photo editor tool that you can have on your phone! It has a lot of cool filters and effects. Plus rotating and cropping your photos is as easy – and it will always look like it’s been done by a pro!
Whatever photo editing app you have installed on your phone, make sure that you take note on the few facts and statistics I have given earlier when it comes to Instagram photo postings.
This will help you improve your brand and help you increase your Online Visibility on Instagram!See what others don’t see. Then show it to them. That is creativity. - Brian VaszilyClick To Tweet
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For additional Social Media Tips and How to’s, check out my blog.
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