Make Your Brand POP with Pinterest
Originally when I started using Pinterest I had no clue – latterly on what to do there. I saw a whole bunch of images and didn’t know what or where to place them. Pinterest altogether was a very different platform for me because of the images I was seeing especially since I am a visual person
The best things you can ever do when starting on the Social Media Channel is search for the best influencers that know this platform. You need to follow them and observe how they structure and name their boards and what type of images they pin into their boards.
One of the best reasons you need to use Pinterest for branding and marketing your brand is that today, Pinterest is one of the Largest Free Traffic providers or Free Lead Generations Platform. If you have observed, visual marketing is the current trend. It’s no wonder that most brands are currently utilizing the huge potential for marketing they see in Pinterest.
While most brands have adopted the Pinterest as one of the most effective marketing tool for targeted engagement, there are those who’d go the extra mile by harnessing the power of using Pinterest through visual storytelling.
I have summarized below six (6) innovative ways on how companies are using Pinterest to pop their brand online. Get ready to learn them all!
1. Bring Pinterest to You.
A great example of this strategy is how Nordstrom is utilizing Pinterest as an integral part of their overall marketing strategy. The store highlights its popular pins by effectively “pinning” these in the stores. To date, Nordstrom has about 4.5 million followers on Pinterest. With these huge number of followers, it is safe to assume that when the followers see the popular pinned items, these have the potential to be translated as sales.
A great tip I can share is that whether you have an online store or a brick-and-mortar store, you can effectively draw attention by highlighting your most popular items on Pinterest.
2. Share Your Lifestyle and Passion on Pinterest, Not What You Are Selling.
The most popular pins on Pinterest are food fashion and home decorating. That said, you may not have expected how Lowe’s hardware stores to fit naturally to the bunch. The brand, however, has worked hard to pattern its activity to the likeness of Pinterest’s audience.
What I have noticed in Lowe’s strategy is that they have included everything from style inspiration to gift ideas that neatly links to their online store and inspires viewers to create their own projects and design their own gadgets. As a result, Lowe’s have gained about 3.5 million followers! The best tip I can share here is that you should pin your brand in a way that it will fit the audience you want to reach. Remember that 80% of Pinterest users are women who will most likely be interested in fashion, crafts, home design and even kids.
3. Partner with Famous Guest Pinners.
Pinterest works with group boards and one opportunity you can take advantage is to include guest pinners in your boards who can bring you more audience interested in your pinned selections. Group boards work in a way that you can invite other users as contributors to your board. The biggest advantage of such is that your board activities shows up to both your followers and also the followers of your guest pinners. It’s like hitting two birds in one stone!
One tip I can share with this strategy is for you to form a strategic partnership with influencers. Partner with just one guest pinner so that they can curate their own board.
4. Show your followers that you appreciate them.
Your fans are a big part of what you do. What better way to thank them for their support by letting them feel appreciated through your social networks? When Today Show recently hit 100,000 followers on Pinterest, they baked a cake and shared it with their followers to celebrate!
Tip: Saying thank you to your Pinterest followers is a great way to show them that they are appreciated. To gather new followers, it is a good practice to give them a spark on their interest. Don’t forget to share your appreciation on your social accounts so magnify the number of followers you can reach.
5. Humanize Your Brand.
Don’t ever forget to share the people behind your brand to your fans. Like what Ben & Jerry’s did, they have their own boards including the company history, the people behind their beautiful creations and the insides of their factory. This way, your audience will have a clearer picture of your brand and what you are offering. This is also some kind of reinforcement that you can do with your followers.
Bonus Tip: Your store, customers, and even your hometown are all worth sharing in your Pinterest boards. That personal connection will be your tool to reach out more followers out there.
6. Be an inspiration to your audience.
While there are those brands who are not a fit for Pinterest, they also draw followers by making the most out of it – and pinning stunning pictures is the magic trick behind this!
Tip: If your brand is not a Pinterest-friendly brand, the best way you can do is to think outside the box – be creative. You can spark follower engagement by sharing beautiful photos showing your brand culture and other inspirations.
As to my final thoughts, I would say that visual storytelling is the most popular strategy on reaching out your fans – Pinterest is the most ideal way to reach out. If your business isn’t showing any signs of success on Pinterest up to this point, it’s high time that you utilize these tips on how to make your brand pop on Pinterest!
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