Are you a Business Owner
Are you Using Instagram for Business yet?
If both of those answers are YES – continue to read on.
1. Don’t keep your account private
Number one mistake I see a lot of new online business owners make when trying to using Instagram for Business and keeping their accounts private.
It’s a huge mistake! Don’t think for a second that anyone would have time to follow you and wait till you open your account for them to see. Marketing your private account is silly. Having your account private is just like having your storefront business with a sign “Sorry We are Closed”.
2. Create a Captivation profile
It’s a key component to spark the attention of newcomers that see your page for the first time. Get them to be more curious while they’ll scroll through your feed. Make the most use of that space. As that will be your landing page, where the newcomer can learn about you and your services.
3. Create a consistent feed story
Creating a consistent Instagram look to grow your Instagram for Business for with the look and feel of your brand is the key element.
Your Instagram profile is your brand’s first impression of what you do and what your business is about. The first 9 photos of your feed is what gets people’s attention. The interest of attention will be the first impression. Make it count and interesting.
This is what makes new visitors want to follow you for.
4. Use your link wisely
Instagram isn’t like any other social media platform. Your bio is the only place where you can place that clickable link. Therefore, make use of that space wisely.
I found that placing short link makes it easier for people to click on your link. Especially if that link has specific keywords. Give it a try and you’ll see.
5. Share your Storytelling through your feed
Don’t expect to get followers without giving them a reason to follow. Don’t forget that Follow to Follow wasn’t a catch in a first place. So don’t get your hopes there.
Use your feed to share your story. Whether your story is about your travels or stuff you make. Make it magazine style.“Marketing is no longer about the stuff that you make, but about the stories you tell” Click To Tweet
It’s important to remember that you want to tell a story throughout your images. As especially if the pictures are in one theme, just like browsing a magazine that tells a story of a specific product they are marketing. For example, a Fashion Magazine that has all the latest fashions, make-up and accessories, wouldn’t be placing pictures of fishing equipment or sports gear, as that wouldn’t be relevant.
The wrong way to marketing your Brand on Instagram is by posting random pictures of your life without a storyline behind it.
The best way to increase your following on Instagram is by engaging with others.
Lastly, find an account that inspires you, follow, learn and model after it.
The best way to see the how I practice what I preach is by is here.
I hope you enjoyed this post and it helped you understand which steps to take to apply it in your Instagram for Business, account!
If you think I missed anything, I’ll be happy to read it in the comments.
P.S. I have a cool Infographic for you to PIN!
Latest posts by Anna Zubarev (see all)
- Impressive Truth of Daily Habits of Successful Pinterest Users - March 21, 2017
- Top 8 FREE Graphic Tools To Get Your Pins Go Viral - June 16, 2016
- Ultimate Pinterest Strategy Guide And How To Create One. - May 18, 2016
- Quick-Start Guide For Social Media Image Optimization. - May 11, 2016
- How to Leverage Pinterest And Drive Traffic To Your Blog - May 4, 2016