7 Simple Steps on Becoming A Pinterest Expert With This Tool.
Pinterest, as you know, is already booming as one of the most popular social media sites for all ages aside from Facebook and Twitter. It is a platform that allows its users to virtually “pin” images and even videos to what you also call as virtual pin boards. These boards correspond to personal interests and a handful of creative niches. Pinterest is quite unique compared to other social media platforms as it allows businesses to connect to their customers on a more personal level by means of sharing their common interests.
If you want to step up with Pinterest Tracking, the best way to do this is to use several Pinterest Tools. One of the most popular Pinterest Analytics tools is Tailwind, which was originally known as PinReach and PinLeague.
With the Tailwind tool app, you can become a Pinterest Expert in no time!
What’s the edge of using Tailwind anyway?
With the use of Tailwind Pinterest Analytics, you are given the rare opportunity to measure your performance on Pinterest and determine which social media strategies are bringing success to your business. Also with this app, you can measure your engagement score with your audience – allowing you to count your followers, pins and repins. It is also an excellent tool for tracking your Pinterest profile’s growth on a weekly and even monthly basis.
Tailwind is also quite incredible in a way that it provides an excellent tool that allows you to see which posts are more engaging to your followers. It allows you to monitor likes, engagement, trending pins and even suggests optimal days and time to pin your images for maximum visibility.
This is the easiest method for you to become a Pinterest Expert.
Incredible Features of the Tailwind App
Tailwind is a very good application for any Pinterest Expert and if you are more adept in advanced analytics along with the ability to analyze your competitors in the market. Although Pinterest Analytics already provides so basic analytics you can tinker with, Tailwind is still one of the best options you should consider.
There are a few 7 Key Features of Tailwind that are worth mentioning in this post that truly can help you establish your Pinterest Expert presence.
1. Growth Tracking
You can easily track fans, likes, board’s, followers and of course – pins with the use of Tailwind App. You can custom date ranges and can view Tailwind reports in colorful graphs. With this feature, you can easily track the volume of your pins from your website.
2. Content Optimization
With this Tailwind Pinterest Analytics feature, you can easily add details of the content you want to post to help you decide on how to optimize your posts. It can help you decide what time or day of the week is the most effective timing for your pins.
3. Audience Engagement Details
Tailwind offers a feature that helps you find Trending Pins in no time as well as it helps you to identify your Top RePins and your most influential Pinterest followers as well as a list of people who shared your pins the most.
4. Competitor Benchmark
With the Competitor Benchmark feature, you can effortlessly benchmark your analytics against all your industry competitors.
5. ROI Measurement
With this feature, you can integrate this with your Google Analytics where you can readily view website traffic and measure the revenue generated from your Pinterest pins.
6. Enterprise Features
With the Enterprise features, you can create custom reports, alongside your keyword monitoring and have the ability to recruit key influencers in your Pinterest campaigns.
As the word implies, with Tailwind App, you can easily share your account with multiple users – your team members can also use the app simultaneously.
Setting up a paid account on Tailwind
There is also a paid version of Tailwind which allows you to enjoy added features that aren’t available on the free account.
- Track Growth Section – the section where you can view the performance of your Pinterest account. With this feature, you can effortlessly identify how many pins, repins and likes have you garnered with your boards and how each of these has increased or decreased over time. On the track growth section, you can view these statistics:
- Engagement Score – this score lets you see each user’s engagement to your Pinterest profile. It is determined by dividing your total repins by your total pins divided by your followers.
- Virality Score – A score of 14.5 for virality score is interpreted as 14 times with which the content you are pinning is Re-Pinned, which is actually a healthy number.
- Engagement Rate – This is the percentage of your pins that are at least once re-pinned. This will measure how relevant your pins are to your audience.
If you ever plan to upgrade to a paid Tailwind account, your website can be showing stats details and even stats for the pins that you have directly created to your website. These pins are essentially the pins that are created by people when they find your website and they have the desire to share your site on their own Pinterest boards.
On the Engage your audience section, trending pins will be shown on your website. These are usually the pins that are getting the most engagement from your followers. The Top Repinners section identifies the people who repin most of your content. On the one hand, the Top Brand Promoters shows Pinterest users who mention you the most in the form of comments.
There is also this thing called the heat maps which provides a visual summary of the boards as well as the categories on your Pinterest Expert account that are performing very well. The box size indicates the volume of pins which the color is an indicator of the level of action on the board. The darker the colors for the board, the more user engagement are involved.
Additional and great way to use Tailwind app on the go; by installing a Google Chrome’s extension into your browser. As you are browsing the net and will see an image that you’d want to Pin into your Pinterest Boards, you’ll be able to do so by clicking on the extension and scheduling this pin to be pinned to your boards immediately or for a later time.
To summarize everything about the Tailwind App is nonetheless better than the baked-in analytics that Pinterest Expert is providing its users.
A Tailwind is a non-biased tool that will definitely help you monitor your Pinterest analytics and gain valuable insights on how you can effectively grow your online presence on Pinterest quickly and on your way to becoming a Pinterest Expert.
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