Social media marketing is a popular strategy to get an interesting audience and boost small business productivity. Pitch in your socializing skills on Pinterest that is one of the most popular social media networks on the web. With competition at par, it becomes difficult to make your presence felt, a serious challenge that most marketing professionals and
With competition at par, it becomes difficult to make your presence felt. It becomes serious challenge that most marketing professionals in a small business face.
Engage with your customers through Pinterest, one of the best platforms in the social media block.
With Pinterest’s traffic driving capacity of up to 7.10% in the last three years is an incredible digital marketing tool that can strengthen your small business. It enhances your brand’s visibility on search engines of your small business.
So what are the benefits?
1. Market Research
This digital pinboard is a mood swinger that gives users a chance to collate and categorize visually appealing posts. You can catch the latest news on Pinterest that offers an overview of market trends and what interests customers the most.
Pinterest offers users pinboards on which you can post images and place comments while interacting by repinning other images of other users. Posts with strong, long and bright images can acquire much more user engagement. This can especially occur if your pin is interactive and offers valuable comprehension of the latest buzz.
2. Boosts Visibility
Pinterest has over 100 million unique users is an incredible platform that can boost your visibility and optimize your brand unlike any other. The virtual pinboard lets small business owners scrapbook their brand, market services, and define credibility without using a taxing door to door approach.
Reach out to your emails subscribers and or your consumers who can re-pin (or re-post) your images building a stronghold in your social network.
In my opinion, it is definitely a unique platform for young entrepreneurs to express their talent, their products and brainstorm promotional strategies.
3. Create Quality Content
Many small business owners lose visibility on the internet because they focus more on quantity than quality. Pinterest, is a secure platform for optimizing your brand ensures entrepreneurs utilize the right tools to market their products in a precise manner. Targeting the right audience and building content for your small business online is engaging and innovative part of social media marketing.
Moreover, since the site is visited by search engine bots frequently, it channels search bots directly onto your pinboards that can immediately enhance profile visibility and recognition.
4. Drive Traffic
One of the best benefits of using Pinterest for your small business online is the magnitude of traffic that drives down to your pinboards. Hundreds of entrepreneurs get the opportunity to come across clients associated with their fields of expertise. Pinterest draws in high quality traffic to your site, giving small businesses a chance to develop a community that brims with potential customers. It personalizes your brand and strengthens professional relationships with clients.
Pinterest is an efficient platform to enhance brand exposure using professional insight, versatile resources and becoming an expert in your niche and thrive in your small business.
6 Pinteresting & Helpful Tips for Your Small Business
Pinterest is practically created for product-oriented in any small business online, which helps you to shape your e-commerce market. It is technically the only online social platform where people expect images in order to interact with users.
About 69% of Pinterest users have come across products they’ve wanted to buy just by sharing an image. The site makes online shopping a pleasurable experience bringing insight and professional critique right on the web. But the question is – are your posts pinteresting and getting engagement that it truly deserves?
Here are 15 Pinterest Strategy Tips to Get Your Pins go Viral, which also includes a Keynote Presentation that can help you with your small business marketing tips.
1. Setting Up an Account
As of 2016 Pinterest statistics has already bagged the second highest acclaim for being one of the highest traffic referral. Right next to Facebook, it surpassed 100 million active users. For any enthusiastic in a small business, setting base on Pinterest is the first step that involves using a business account.
Pinterest offers users with two options while opening an account – business or personal, both are free. However, only Pinterest for Business offers your Free Analytics. You can learn more about “What You Need to Know When Starting Out on Pinterest” here.
2. Using Business Tools
Access the business center of Pinterest that provides all necessary tools and or use this “Pinning Strategy Checklist To Get The Most Repins“. When you apply Pin it buttons for sharing your site, this strategy alone can increase social engagement on Pinterest. Fill your pin boards with interesting posts and links of the websites alongside social media channels to get the right buzz in.
Follow buttons, case studies and share posts while you build a social community of potential customers for your small business. Pinterest is ideal for a small business since it’s a cost-effective method for marketing your brand online.
3. Check Pinterest Analytics Regularly
If you’re eager to check your social progress, Pinterest Analytics gives you a peek inside how much traffic density your boards are attracting.
Such statistics allows small businesses to comprehend social competition, latch on to the latest trends and understand the target audience. You can check the ‘most re-pinned list’ that can help you create and innovate boards.
4. Make Your Site Pinnable
This simply means you have to try harder and act smarter while using the pinboards to market your site and services. If you really want to be recognized then you must make your blog visual and pin engaging content.
You can always use Royalty Free images as part of your inventory but ensure you give credit wherever necessary. Grab the Pinterest goodies that involve getting the Pin It button bookmarks that enable users to post any image or video they like from the web.
In addition, I use Chrome extension to hover at any image and I can pin it directly without going an extra mile.
Remember, if you want your images to be pinned, you have to set up “Call to action” to Pin me or Follow me on Pinterest.
5. Get your Images to Stand out.
Whenever I browse Pinterest, I only pin content that stands out and has value. I use Canva as my go-to tool for any of my graphic creation needs. Canva has many available templates for optimal Pinterest images.
Follow these steps to get your images to stand out:
- Make Your images Bright and Crisp
- Apply Transparent Colors
- Use High Quality Images
- Optimize Pinterest friendly sizes 735 x 1102
- Make them Informative, High in Value Content.
- Use Catchy Headlines
- Apply Call to Action
- Use Pinterest Analytics so your Pins can Rank in Popular Categories.
6. Understand Your Audience
Have you ever considered the kind of market you’re selling your products to in your small business? Pinterest consists of a variety of users, each proficient in a respective field of interest.
For example, if you’re a graphic designer then you’ll target a commercial market brimming with multi-national corporations. Also, advertising agencies and photography consultants; this is where Pinterest is the best channels for your skills across to targeted audience with potential customers.
Another promotional pitch while using Pinterest is the contests you can hold which can be considered a smart advertising mode. For example; put away a dusty old board and animate your pin boards with contests that draw in a lot of likes and shares. There are many other companies on the web that can use your pinboards to advertise which is more or less a form of link building. Not only does this improve your search engine ranking but also channels bountiful customers into your site.
I hope you enjoyed this post and it helped you understand that Pinterest is a terrific platform to increase your site’s traffic!
If you think I missed anything, I’ll be happy to read your comments.
P.S. I have a cool Infographic for you to PIN!
Latest posts by Anna Zubarev (see all)
- 9 Steps How to Massively Grow Your Brand by Building your Pinterest Presence - February 7, 2018
- Impressive Truth of Daily Habits of Successful Pinterest Users - March 21, 2017
- Top 8 FREE Graphic Tools To Get Your Pins Go Viral - June 16, 2016
- Ultimate Pinterest Strategy Guide And How To Create One. - May 18, 2016
- Quick-Start Guide For Social Media Image Optimization. - May 11, 2016