How dynamic content customization can help increase your user engagement and sales conversion as well as increase your rankings in search engine results.
The Truth about Dynamic Content Customization for Each Platform and how it affects your rankings
Online consumers nowadays are getting savvier surfing the internet and with that is their higher expectations from a website. Most readers won’t be digging for what they are looking for, instead, they want all relevant information in front of them. More companies too are learning to develop smarter websites that have the ability to learn customer navigation and customizes the experience accordingly.
In this blog post, I will be discussing dynamic content customization and how it can affect your rankings.
A brief explanation of Dynamic Content Customization
A typical or static website functions in a standard architecture including a hierarchy of web pages. When a visitors on the website clicks on a the link, it will land on the same page and when a returning visitor is on the website, the reader will be seeing the same home page. Dynamic websites change is based on the navigation and behavior of each individual site visitor.
A very good example of this is when a visitor leaves your website and, later on, returns and sees another homepage version. The unique version of the homepage is based on both explicit and observed user preferences. If you visited a website for the first time and have selected English as your preferred language, the next time you visit, English will be selected as your default language.
How does dynamic content customization work?
To meet customer needs, you as a marketer should be able to define potential customer segments beforehand related to your industry to determine which content and feature to build your website to meet the needs of your customers.
Advantages of using dynamic content
The most important benefit of having dynamic content on your website is the improved customer experience. This in the long run significantly increases your customer response and uptake rates as well as your return on investments. Although you need to put money upfront in order for you to create dynamic content for your website, the benefits are long term and will surely see the return quickly when it comes to customer acquisition and retention.
Another important advantage of dynamic content customization is the reduced workload as well as the cost necessary when making content additions and even changes. Features and elements can be added to your database in just a few clicks and is possible even without the need for a new page or navigation to your website.
How can dynamic content and personalized websites increase your website engagement
Regular updates on your website with new content won’t do if you want to drive sales. You also have to revolutionize dynamic website experiences that will likely encourage your customers to convert into sales. This can be possible by personalizing your content. Creating dynamic web experiences with the use of personalized content can easily convert your customers into sales.
Benefits of Personalization on your rankings
With the use of today’s technological advances, it’s not a surprise that marketers are able to deploy personalized websites. By enhancing the user experience, you can easily cut the clutter and filter your customers to a more effective targeted approach. Providing personalized experience makes your visitors remain on your site much longer and increases your chances of getting more purchased products.
As more users see the value of your website based on their searches, your rankings in search engine results in pages also increases.
For a full advantage of personalized content, targeted emails and on-page content should be an absolute tandem. This guarantees that each customer sees an offer that will convince him or her right then and there to purchase the item.
Buyers persona is the key to determining the content type you are to create along with how much content you need in order for your content creation process to be successful. Personalized web experiences can be classified into many types including home page content, cross-selling, product recommendations, purchase history, browsing history, products added to the shopping cart and abandoned products in the cart.
Getting started with personalized content
If you are a small business who wants to begin displaying dynamic content on your website, you can start with Visual Website Optimizer. For a starting plan as cheap as $49 per month, you can add a code to your website that will allow you to deliver dynamic content to targeted customers based on several variables.
With the use of Website Optimizer, you can use the following options for targeting users:
- Referring URL
- Current URL
- Search terms
- First time or returning visitors
- Cookie value (based on time on site as well as visited pages)
- Mobile device and operating system
- Query parameter
- Day of the week and specific hours of the day
In summary, it is a given fact that with the technology today, dynamic website personalization is already available to enhance user experience along with user-driven content.
Over the past few years, social media revolution has totally made a big change in the way we use and experience the internet. Big brands including HubSpot and Marketo have been taking the upper hand advantage of dynamic content by injecting it to their platforms to drive more sales from visitors by analyzing collected and observed user behavior.
The results of dynamic content customization are endless. With the use of personalized content, you are able to connect with potential customers on a more in-depth level.
The real answer lays on how you customize your content and how your audience responses to it.
Have I missed anything in outlining the key points? If so, feel free to leave me your comment below on your thoughts on that.
Most importantly, don’t forget to PIN it to Win it.
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