If you have a very active Twitter account, it will be hard to avoid reading about Periscope in your feed. And if you haven’t heard about it, then you better continue reading this post!
Periscope is the video sharing app that’s been making quite a buzz these days – and the tweets, as well as the hashtags, were too excited about what Periscope is capable of doing.
Read on and I will walk you through Periscope and show you why you should be using it in your video marketing campaigns.
What is Periscope anyway?
Periscope is the revolutionary app that enables you to stream your videos on the Internet directly from your Smartphone – and instantly!
How cool is that?
With just one hit of the button, you can now be available online video stream for anyone on the Internet to watch – as simple as that. With your Twitter account, you can even notify your followers whenever you have uploaded a new video online – and they can start streaming it with ease.
When you’re done posting, you won’t need an archived copy of the video, which saves you more space in your Smartphone. This will be saved in your Periscope account as one of your live broadcasts and you can direct your followers to watch a re-play of your video.
The Video Online Streaming process has been so easy that everyone is just sharing everything (I mean, everything you can think of from strange weather to concerts, newsworthy events or social media live event) with just a few clicks., it’s that easy!
How did Periscope get so popular in the first place?
Periscope was on top of the chart that fast for two reasons:
1. Automatic tweets from friends.
2. The Video Marketing campaign that touts you to download the app before watching it.
3. And it works pretty well and easy for Periscope Audience to get the attention of the Online Audience!
After installing Periscope, it connects to Twitter’s social graph, which then automatically builds a network of fellow followers who are using the app.
There are a few points that contributed to the rapid growth of Periscope:
- According to Twitter analytics tool Topsy, Periscope generated a buzz of about 51,000 tweets on the day of its launch and has collected nearly 111,000 mentions over the past month—mostly in the last few days.
How many people are on the Periscope App?
- As of March 15, it was reported by Simply Measured that there are about 13,000 – 15,000 Periscope streams that were going live on a daily basis. In addition to this, there are about 60,000 watchers tuning in every day.
You can download it for free so there isn’t that much risk there anyway.
- Android users “Click Here“
- IOS Users “Click Here“
Ways you can add Periscope as an Additional Tool for your online marketing strategy.
It’s a foreseeable fact that Periscope has this opportunity to change the way people look at social media forever – and it will be creating a big impact in the digital marketing industry as well.
Humans have the tendency to be drawn to videos for the psychological reasons:
The brain has this hard-wired function that uses faces as the focal point to gather information.
The human voice is powerful enough to help the brain convert information into a more concrete content.
Body language has a big impact, especially when it comes with emotions – and this can actually be contagious
Body movements are a sure fire for grabbing attention, which keeps viewers focused on the video.
Here are a 7 ways that Brands can Utilize Periscope as part of their Video Marketing Strategy:
With simple videos, you can demonstrate to your target market and consumers the products and services you are offering – and this through very efficient way: video marketing. You can easily create videos at the launch of your products as well as following up with weekly videos to keep your audience engaged. You can even opt for daily videos to keep the interaction open with your consumers.
There are a lot of brands that can benefit from real-time demonstrations including restaurants who can post cooking demos and even real estate firms who can do live house viewing. Even software companies can demonstrate exactly how their software can be used.
2. Events.
If you are hosting an event, it’s impossible for your whole audience to attend to the said event. But that necessarily mean that they should miss a lot of things. You can use Periscope to host live streams as well as presentations – you can even get the Twitter community involve in this.
If it’s say, a gig, you can even produce behind the scene videos, giving your audience an idea of what’s going on backstage.
The key for a successful event is live conversation and Periscope is the perfect tool that opened this door of possibility.
3. Product Lines.
Periscope is the perfect tool when you have this long-awaited product launches. If you want to give the suspense to your audience with the product you are about to launch, giving your target market a few teasers of the product will get them in the hype and excitement of the actual product launch.
4. Promotions and Deals.
It’s a given fact that people are always looking for good deals. Now, you can already offer exclusive promotional codes to your consumers when they tune into your Periscope videos. Providing the limited offer through watching your Periscope videos is one of the best ways to keep your audience happy and tuned in.
One effective technique to do this is to keep a little mystery on your Periscope videos. The idea here is to have your audience keep coming back for more. If they have no idea when the next promotional code will appear, it will keep them hyped and engaged on the succeeding videos you are to release on Periscope.
5. Interviews.
Ask me anything and interviews are one of the best ways to demonstrate brand’s transparency as well as industry expertise. No one would want to discover that they are just talking to a robot on Facebook and Twitter and it is really beneficial when brands show their audience that they can also be human. Interviews can drive awareness which in the long run increases audience engagement. Consumers always want the opportunity to ask questions so it’s a great idea if you can provide that to them through the use of the Periscope app.
6. Tips & Guides.
Most websites selling products and services have an FAQ page. This is the section where most questions of the consumers are answered regarding the products they sell, its benefits and everything in between.
The periscope can be the medium for answering these FAQs in a more interactive way. It is much easier when things are explained through videos rather than just plain texts on the FAQ page.
You can even turn this to a weekly thing where you can provide tips and tricks to your audience once they have purchased your products or services.
7. Storytelling.
Everyone will have heard on just know the history of a certain brand. With live stream video, followers will get an authentic feel of your brand and have a good understanding of the context behind each situation.
Live Videos can be used to tour your audience to your headquarters or your current place whenever you may be streaming this broadcast and even introduce your workspace or to give your audience a sneak peak of where you are and what you’re all about, by doing so you’ll be giving them the assurance that you are a real brand – with much experience in the industry.
Periscope is a truly great video tool that offers brand transparency, which is something that people will always love.
Will you be Scoping soon?
If so, I would love to hear about your experience in Broadcasting your first video.
Best way to hear about my “Scope’s” via Periscope is by checking my Twitter handle @AnnaLZubarev or simply by Following and or Subscribing to my updates.
Tweets by @AnnaLZubarev
Closing thoughts:
If you found this relevant and helpful, your comments and Pin’s are greatly appreciated!
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Myra says
Thank you for introducing me to this awesome new platform Anna! I have really enjoyed using Periscope to connect with people and I look forward to doing more with it to build my online business 🙂
Myra says
Thank you for introducing me to this awesome new platform Anna! I have really enjoyed using Periscope to connect with people and I look forward to doing more with it to build my online business 🙂
Anna Zubarev says
Awe, I m so glad you enjoyed reading this post and I’d hope to inspire you to start using it and connect with other’s!
Thanks a lot for stopping by here and leaving me your thoughts on this too.
Anna Zubarev says
Awe, I m so glad you enjoyed reading this post and I’d hope to inspire you to start using it and connect with other’s!
Thanks a lot for stopping by here and leaving me your thoughts on this too.
Cate Saxton says
Anna,
LOVE your article here! Very educational for those considering utilizing Periscope! AS I see it this is a new media for folks to expose their services, products, tell stories or simply use for FUN! Over the next 6 mos to 1 year those early adopters will be ahead of the curve as with numerous other Social Medias that have come before so I’m excited for all of us!
I’ve been doing 2-3 “scopes” per day and just last night was asked to be interviewed by one of the bigger players in this medium so I’m really psyched about being able to reach even more people with my message of freedom, passion, profit and hope for radical transformations and change for those looking!
Thanks Again and I too look forward to seeing more of your scopes!
Namaste my friend…
Cate Saxton says
Anna,
LOVE your article here! Very educational for those considering utilizing Periscope! AS I see it this is a new media for folks to expose their services, products, tell stories or simply use for FUN! Over the next 6 mos to 1 year those early adopters will be ahead of the curve as with numerous other Social Medias that have come before so I’m excited for all of us!
I’ve been doing 2-3 “scopes” per day and just last night was asked to be interviewed by one of the bigger players in this medium so I’m really psyched about being able to reach even more people with my message of freedom, passion, profit and hope for radical transformations and change for those looking!
Thanks Again and I too look forward to seeing more of your scopes!
Namaste my friend…
Anna Zubarev says
This is so amazing Cate!
It’s a really busy summer for me and the kids as you know we’re spending it in our summer home. Not trying to sound as I m giving an excuse but, after creating this blog post, I created a Slideshare which I will be sharing to sites today too.
With that, I will check you out on the Scope of things and Thanks again for being my valued fan!
Periscope has totally become my obsession!
See you on the Scope soon Cate!
Anna Zubarev says
This is so amazing Cate!
It’s a really busy summer for me and the kids as you know we’re spending it in our summer home. Not trying to sound as I m giving an excuse but, after creating this blog post, I created a Slideshare which I will be sharing to sites today too.
With that, I will check you out on the Scope of things and Thanks again for being my valued fan!
Periscope has totally become my obsession!
See you on the Scope soon Cate!
Erica Udeanu says
Awesome article Anna … I’ve been googling this all day and then I found your post! Fabulous insights! Now I just need to work out what I’m gonna talk about! Thank you so much for all the value you bring to the world of Social Media!
Erica Udeanu says
Awesome article Anna … I’ve been googling this all day and then I found your post! Fabulous insights! Now I just need to work out what I’m gonna talk about! Thank you so much for all the value you bring to the world of Social Media!
Anna Zubarev says
Thanks a lot, sweet Erica for checking out this post, as you already know I shared with you on FB my fascination of this platform!
Looking forward catching up some “Scopes” you’ll be creating soon!
Anna Zubarev says
Thanks a lot, sweet Erica for checking out this post, as you already know I shared with you on FB my fascination of this platform!
Looking forward catching up some “Scopes” you’ll be creating soon!
Anna Zubarev says
Thanks for the mention of my post in yours!