Pinning Strategy Checklist To Get The Most Repins.
If you don’t have your own Pinning Strategy on Pinterest, you could be missing a lot of opportunities. Statistics shows that about 80% of the pins circulating on Pinterest are the repins.
The percentage is quite high given all the awesome images as well as useful information that are readily available on Pinterest.
Pinterest even recommended that instead of showing off your products, it will be a lot helpful if you also show what inspires them. You can do this by creating boards for the people, ideas, moods and even places behind your brand. And this can easily be accomplished simply by repining images on Pinterest.
Your pinning strategy in Pinterest is something that you should take seriously. There are a lot of things you should put in mind in order for your pinning strategy to be a success and gain more traffic and value for your brand.
There are a few things you need to consider when creating your pinning strategy. Remember your primary goal when pinning. If your goal is to gain more followers, make sure that you are pinning valuable content for your audience. Also, remember to add value to your brand. Don’t just pin everything about your brand. It will also be useful if you pin images behind your brand like the ideas you have incorporated in it. Brand uniqueness is something that attracts readers. Always add wits to your pins and by doing so, people will remember your brand.
First, your pins should be useful and informative. Readers should find them helpful too. To attract more audience, you should be creative enough to make beautiful and compelling images. Lastly, the pins you are sharing on Pinterest should be actionable and encourages readers to repin it.
Do not forget to add a description to your images. This is the simplest way to make valuable content for your readers. It will also add value to your brand and, in the long run, gain followers for you.
Offering a step-by-step guide to your audience is really helpful. Your readers can easily remember your brand by utilizing this strategy. You can offer guides and how to’s related to your industry. Say, if you are offering a credit card service, a clever way to attract an audience is coming up with an infographic showing creative ways on how to save money and earn rewards with the use of credit cards.
Curated lists are always saved worthy. This is one method you can gather all important information in one place. You can create different boards with the images that you want to curate in one place. It is also one of the most effective ways to attract your audience into following your brand. Overall, curation is something you should be practicing in order to give value to your brand and online presence.
A clear text overlay is something that you should always be practicing when creating images for Pinterest posting. Make sure that the font you choose for your text is easily read – make your text large enough to be readable even on tablets and mobile phones. Even the colors matter. You should also put your text color into consideration. Never add dark color text over a dark background as this will surely be an eyesore to readers. Make color combination in contrast to your chosen background and it will surely catch the attention of your readers.
Also, you can use this blog pos about 9 Essential Apps for Social Media Photo Editing as a guide for text overlays along with the infographic to help you better have it all in one place.
Branding is something that adds credibility to your pins. Doing your branding the right way can have a positive impact on your online presence. Be sure that you do not only talk about your brand on your Pinterest profile. It will be interesting to know the history behind your brand, the people who’re keeping your brand up and running and even a few inspiration quotes can make a difference.
You can also use colors that convey your brand as well as settings that can be pleasing to the readers. If your brand logo focuses on certain colors, use this to design your pins. It is also useful if you can add a URL watermark containing your website link to your images.
When creating a call to actions (CTA) on your pins, always be mindful about your products. Pinterest is not just about branding and marketing. Have a variation of your CTA’s ranging from the hard sell buy now to something as witty and creative as encouraging readers to share their thoughts and opinions.
Your call to actions should always be related to your image. Don’t impose a buy now CTA when your image is an image of a child playfully making a cute smirk. Be sensitive about hard sell CTA’s and only post them on a case to case basis. This will help readers understand that you aren’t only in Pinterest to sell but also to share useful information.
Time-sensitive information is something that you should avoid pinning on Pinterest for several reasons. For one, this information is seasonal. It may be trending today and will get a lot of views and repins but in the long run, it will wither once the issue is no longer on the rise. People can get hyped on time-sensitive images but will eventually get weary of repining them when there is no need to do so. Share evergreen content that can be helpful to your readers. It will be a lot easier to gather social interactions with these pins compared to time-sensitive images that you share on Pinterest.
To conclude, your pinning strategy, there should be something that you might be practicing by heart daily while pinning your or other’s content. Create your pinning strategy that can be concrete enough to attract an audience and establish a reputable name for your brand.
And by the way, my last week’s post was all about Pinterest Mistakes and What you can Learn from them.
Lastly, if you’ve enjoyed this post, and it helped you see things in a clear perspective, I would really appreciate your comment and a share to Facebook, Tweet to a twitter about this and most importantly a Re-Pin to a board of your choice!
Below you can find Infographic Checklist, which you can pin and use as your cheat sheet for a reference.
And don’t forget to “PIN it to Win it”!
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