How to Leverage Pinterest and Drive Traffic to Your Blog
There are a lot of ways you can leverage Pinterest in order to drive traffic to your blog. First and foremost, you need to convert your existing Pinterest profile to a business account. Doing this will let you gain the upper hand while you are starting to build your profile and accumulating more followers in line with your niche. I have summarized in this post the essentials you need to complete for you to completely
I have summarized in this post the essentials you need to complete for you to completely leverage Pinterest for your own advantage.
1. Leverage Pinterest with your Profile
Your profile is the ultimate weapon for how you can leverage Pinterest for your advantage. You can begin by optimizing your Pinterest profile in a way that it can be searchable by your readers. Remember to add keywords to your profile name. If you are using your company name as your profile name, it is important that you add keywords related to the services you offer.
It is also important that you verify your website URL so that your readers will know that you have a real-people profile.
Adding a 160-character description to your profile can help to increase your social visibility and values to your readers so don’t forget to make your description spot on. Creating 10-15 boards initially will also help you organize your Pinterest profile. Doing so can help you build your boards in a way that your pins are made to last more on the trending pins.
Connecting your social media accounts is also essential. You can gain more followers by doing this as it shows here:
2. Leverage Pinterest with your Boards
See how I set up mine here:
Visit Anna Zubarev | Pinterest Expert’s profile on Pinterest.
Creating several Pinterest boards will help your audience find what they are looking for when browsing your profile. You can leverage Pinterest by adding multiple boards to your business profile and immediately adding pins to each board.
Never keep a board pinless! Each board should contain not less than 20 pins.
Remember to PIN Daily!
You can also create a special board where you can add images from your own blog to make it more organized. Remember to give a consistent visual theme for each of the boards you created. Your board description is very important so it’s advisable that you make it as create as possible and containing all the keywords related to that board.
Always remember to follow the 80/20 rule when pinning images on Pinterest. 80% of your pins should come from repins related to your niche while the remaining 20% should be your own pins. Optimizing your images is the best way to make it viral. Note that there are different sizes of images that you should be aware of, which you can use depending on the image you are creating. Square images best fit a 600 x 600 pixel image. Landscapes fall under 1020 x 512 pixels while portrait images should be 735 x 2058 pixels.
It is also important that you create pinnable images you are to post on Pinterest. Canva and Picmonkey are two awesome tools you can leverage to create beautifully crafted images for your pins.
3. Leverage Pinterest with the Images you Create
When creating your images for Pinterest, always make sure that you apply transparency. Ensure that your images are great for posting. You can use FREE stock images for such to make it more creative.
Remember to use consistent fonts and colors on your images as well as to add your brand name before posting.
Branding your images works best by adding a link to your profile somewhere in the image. Images tags can also do you good! These can be used to identify your images in a more relevant aspect with the right keywords.
Remember adding a call to action statements but take note not to do hard-sell CTA’s. Blog pins should always be taller for maximal optimization. A great way to attract readers and followers on Pinterest is by collaborating with others and joining groups similar to your niche, you can read more about it here.
4. Leverage Pinterest by Optimizing your posts
The first and foremost thing you should know in order to leverage Pinterest is to know your audience. By knowing your audience, you will be able to identify which pins will attract them the most and which will surely take their attention off your brand or services that you offer.
Remember that most people on Pinterest would actually buy what they re-pin. Creating driven value posts will increase your chances of repins and social interactions.
Writing longer posts can also help your audience understand your brand. Your description can define your image. Write short descriptions and your audience might not understand it and move on to the next pin that will get their attention. Longer posts can help them understand whatever it is you wanted to promote through your pins.
Along with writing longer posts, your headlines should also be catchy. Creating catchy headlines will ignite the curiosity from your readers and will entice them to read and even share your pins. When you create appealing images, you increase your chance too of getting social interactions via repins and comments. This will help establish your brand on Pinterest in the long run.
Remember when you create images, do not just pin it to one board in your profile. Pinning your images on multiple boards is very useful especially if you have a lot of categories you can have the image you just created added to.
5. Leverage Pinterest with these Ninja Blog Tips
Always create blog posts that will share future expert advice. Your advice may focus on money saving tips, shopping, and business and so on. The best way to make these posts eternal is to share advises that your readers might be able to use in the future. Never be afraid to share value with your readers.
When you have pinned your images on your Pinterest boards, the next thing you should be doing is to think where else you can add your Pinterest link for maximum exposure. You can add your Pinterest link to your email footer, email signature and most especially to all your social media accounts.
Remember that in order to leverage Pinterest for your business, you should be able to maximize your resources. Take all the needed actions I have pointed out in this blog and you will surely be on your way to driving traffic to your blog.
Leave me your comment: What else do you need help with or want to learn about Pinterest? I always take notes!
P.S. Have you seen my FREE 10-Minute Pinterest Audit?
Latest posts by Anna Zubarev (see all)
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- How to Leverage Pinterest And Drive Traffic To Your Blog - May 4, 2016