As we all know Pinterest is a virtual PinBoard where you can follow collections created by others and create collections of things you love. People use Pinterest to collect and share various things, from favorite T-shirt designs to wedding inspirations, and or DIY Projects. Depending on your blogging niche, Pinterest could be a great way to boost your website traffic and share your work. Art, food, fashion, photography, crafts/handmade, and home bloggers might find Pinterest particularly useful.
It is great to have a Pinterest profile because:
Practical – you’ll find useful recipes, projects, wardrobe inspiration, home solutions, and much more.
Once you’ve gotten your invite to Pinterest, the first thing you have to do is to set up your profile page. Your profile will show your display name, a bio-description, and a profile picture. When you first open a new Pinterest account, you have to choose from five templates for boards. In order to get started you can keep these five boards, but you certainly don’t have to. Below each of your boards there is an “edit” bar that allows you to write a description for that board, name/rename a board, choose a category, determine if this will be a shared board or you are the only one who can pin, or just delete the board altogether.
It is very important to have a proper headshot and Bio filled in for your social media profile on Pinterest and to avoid making critical blank profile picture mistakes I put together 13 ways on how to avoid them:
- The “About” section is an important part of your Pinterest profile. Don’t let this section blank because this is the first thing casual browsers will see when they land on your page. Inform visitors clearly and succinctly about the value you offer in no more than 200 characters. Since this section gets indexed by search engines, do not forget to include your top SEO keywords.
- Your self-promotion on Pinterest should include your photo. Do not leave the placeholder on your profile blank. The placeholder has only the role to indicate that there you should insert your photo. The default red pin icon will make your visitors wonder if you are a real person or just a spamming bot. By neglecting to include a headshot you leave the impression that you don’t care or that you are too lazy get some photography done and uploaded. Visually, you’re using a photo image to also tell part of your brand story. Here you may choose between a personal portrait image or a company logo.
- Your portrait photo on your Pinterest profile and the image you are projecting plays a big role in how people relate to you. Whenever possible, it is best to upload a photo taken by a professional photographer.
- Dress and pose professionally — no tank tops, wrinkled shirts, goofy headwear, or crazy hairstyles. No “selfies”, a view up your nose or light from a computer screen are not wise moves.
- Make eye contact in your profile photo, do not wear sunglasses and look at the viewer. If is a do it yourself photograph try shooting outdoors because good lighting is flattering. Do not use anything that looks like a passport photo as your Pinterest profile photo.
- Use a current photo shot, don’t make your viewers to expect someone 50 pounds lighter or 20 years younger, especially if you might meet some of them in person as your customers in a brick and mortar store.
- It is best to use a head and shoulders crop for your profile photo. Don’t pose like you are modeling and keep gestures to a minimum.
- Don’t use a photo taken at a coffee house, party, bar, or on vacation. Keep the background simple and without distractions.
- Don’t use a photograph where you have to crop others out of the shot and no dogs, cats, or other props are fine.
- When adding an image, whether it’s a profile image, or an image to reinforce the message of your post you need to always take into consideration the emotional impact of your image. Even if you may have chosen the right image for the desired emotional impact, the direction of the image plays a pivotal role as well. First, your photo with a charming smile will invite visitors to read your awesome posts and check your excellent pins. Sometimes by simply flipping the images you’ll not only properly frame the post, but also send a more powerful positive message. With your image posting you on Pinterest you should always pay attention to the subliminal messages your pictures are sending. Ensure that your photos are subliminally communicating a positive message. If properly chosen, your pictures will lift your conversion numbers and will provide an increase in the action you need your audience to take.
- Not making the connection clear between your topics and the pictures posted is a mistake you need to avoid. Especially if you are looking into using Pinterest as a marketing tactic, you take compelling photos, you sell beautiful products, you have a website with a strong reliance on images, or you have a blog where you post recipes or useful tutorials, Pinterest can be of great help. Make sure you complete the link to your Pinterest account from your website, and add a “Pin It” button on all your blog or product pages.
- Don’t make the mistake of being too much of a marketer on Pinterest. Ideally, your primary role on Pinterest is not that of a marketer. You may create several Pinterest boards around themes related to your products, and pin related images, rather than directly your products. You need your products to blend in with the photographs you pin.
- Leaving the pin description blank on your Pinterest is another mistake to be avoided. Pin descriptions are important because besides discovering pins in their feeds, the other two ways to discover new pins are using the search bar and the category list. Therefore, you need to help the Pinterest search process by entering a description for each image.
Lastly, if you found this to be informative and useful and would like to explore my other post about Pinterest, you can also check out my post about “How To Make Your Brand POP with Pinterest“.
And if you wish to see my Pinterest Profile in Action, feel free to check me out here!
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